Tag: Facebook
You mean, you can actually know what your customers are thinking?
While this falls into the “duh” category for most businesses, it is actually a revelation to book publishers. Their customers have traditionally been middle men – distributors, brick and mortar stores, wholesalers, etc. For the most part, their real customer (the reader) has been elusive. At least, elusive within the means of the publishing house. Pre-Internet, it was acceptable for a publisher not to have a direct relationship with the reader. But now, there’s no excuse to not know your customer – their wants, needs, desires. One only needs to look to social networking for the answer. You just might need to thicken up your skin though. Customers will tell you the truth, not to your face of course, but to others, in public, on the internet. You’ll want to monitor specific places to eavesdrop into their conversations. Don’t worry, you’re not invading anyone’s privacy. Your customers will gladly allow you to drop in on the conversation.
Stephen Palmer at Beyond the Cover gives some hints on what to do if you’re a publisher in need of customer information.
TweetDeck + Facebook = Killer App
It seems Twitter is everywhere today. The social networking service is being used by TV news talking heads, members of the U.S. Congress, and celebrities, not to mention the millions of other regular people out there. Some folks use the web to tweet. Others (like me) use applications to update their Twitter status. There are a few apps to choose from – Twhirl, Twitterrific, Spaz, and more. When I first signed on to Twitter, I used the web interface, then switched to Twitterrific (when sitting in front of my Mac), then to Twhirl at work on my ThinkPad, and as recently as two weeks ago, I started to use TweetDeck. I like TweetDeck for all the same reasons other people use the app. I like the multi-pane interface and the ability to search across Twitter. I also like how easy it is to follow other people. Of all the other apps I’ve tried, TweetDeck integrates a feature set that suits my way of using Twitter.
Well, today, the fine folks who develop TweetDeck updated the app to include a feature that now brings it into Killer App status. TweetDeck now integrates Facebook.
In a blog post, the developers announced, “You can click on the Facebook icon at the top and, once you have signed into Facebook and given TweetDeck authorization, this will add a new column full of each of your friends most recent status update which updates automatically once a minute.
From here you can email the update out to anyone, tweet it out over twitter, view the users online status and if they are online right now click on their name (or the green online status indicator) to open Facebook chat right within TweetDeck.”
If you’re like me, you hate checking multiple social networking sites. I love it when everything is located in one place. Sure, I could go to the web and use FriendFeed, but I’m loving what TweetDeck is doing, and now with Facebook integration, it’s becoming my go-to app.
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